Are you having trouble generating traffic to your websites? Most people do, so do not be ashamed of being in the majority. However, if you want to separate yourself from the pack, consider implementing these four traffic boosting concepts below on your next website or business.
Free Shipping
If you are in business that offers a physical product, especially one that has to be shipped to the customer, consider offering something as simple as free shipping. It may not be free for you, but many customers will track down websites simply for the best deal. You want that website traffic to come to your site, not some other guy's site. There is a psychological factor involved as well. People will even at times pay more for a product, just because free shipping is being offer. They are still getting something for free. People like free, it's a fact.
Offering a Guarantee
A guaranteed product is a wonderful sales tool. Money back guarantees are the most common, but you could also be willing to guarantee what the product does for the customer. "We promise our water slide will get your kids wet", can be an effective message if your customer has kids who need a water slide this summer. This simply could bring that customer to your website over the person who just has a picture and a price. People want assurances. They want to know their hard-earned money was spend wisely.
Early Bird Specials
All products are released, even if there is not some big release promotion event. Everything needs to be created, tweaked, tested, and polished. Consider offering people the unpolished version as an early bird special. Perhaps it is an incomplete product, some people wont care. I myself spent months playing a pre-released version of a game simply because I had it. Even now my video collection includes pre-released videos. I have had them for years. If the product is something that is constantly updated, they will have a chance to fall in love with it, and then visit your website to buy the full release polished version.
Media Backups
People like products that they can see and hold in their hands. Offering products, especially informational products such as videos and books on backup media like a CD can have a dramatic impact upon your website traffic numbers. Most companies can hire a backup service to produce a few hundred or thousand copies on DVD for a minimal cost. Put it into the advertising budget. However, it saves customers a lot of time and effort if they want them on CD. If you ever back-up your own files you know exactly what I mean. Letting the computer, even faster, new ones sit there copying files for hours is a pain. Saving your website visitors that pain will bring them back time and again.
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