Traffic Is NOT Everything - You Need To Have Effective Sales Funnel In Place Now

Traffic is everything... if you have heard this before, you are not alone. Added web traffic make sales for you if your offers convert, but without compelling sales offers, they mean a very little.

In the summer of 2011, a power transformer nearby my Arizona house caught fire. As a result, over 150,000 people were without power for 9 hours. I went to a local mall in search of AC, and wow, it was like Christmas week! Thanks to the generator, the businesses at the food court had one major sale day with so many local customers flocking to the mall (hope they didn't run out of food to sell).

It seemed it was a money-making time. It was for the food court, but other mall businesses could care less about the traffic. Even with so many people in the mall, as far as I could see, people were not making their way into the stores inside the mall. It was just a "crowded mall" and "business as usual". People were not there to shop, but to only "cool off" until they regained the power back once again.

Traffic Is Not Everything

Ironically, this "surprise" traffic did not convert into business for the non-restaurant folks in the mall. In fact, the sad look I saw in the faces of sales clerks reminded me that unless the people had compelling reasons to buy, the crowded marketplace was useless for these businesses.

When it comes to internet marketing, when someone says "Traffic is everything", it's usually uttered by folks who do not know how to drive effective traffic. So it's a mystery for them - if they could just solve this "traffic problem", all their problems get solved.

What Do You Need to Have In Place of Traffic

The good news is if your website offered valuable content it should attract visitors overtime from organic search results. However, the real breakthrough comes when you figure out how to convert backend offers into sales. So, the questions you should be asking yourself at this point are -- do you have a follow-up system in place? How do you build relationship with your clients and non-clients? Once you get people to take your free or low ticket item, how do you up-sell, down-sell, or cross-sell?

You should first have a free or low-cost sample piece that allows your prospects to experience your products and services with very low risk. What you need here is to delight your prospects - we will call this your frontend offer. This frontend offer provides more value to your prospects than the cost, but if you have a good backend system in place, you should be able to recover the cost.

Next, what you need to know is out of all the people who took on the front-end offer, how many people bought your up-sell? And if they bought the up-sell, how many people then bought the 2nd up-sell? If they say no the up-sell, would they buy a down-sell? If they say no, would they be interested in a separate offer such as an affiliate promotion? Would they respond to your affiliate promotion if you offered one of your products as bonus?

With advanced shopping cart available today at affordable cost, this backend promotion can be completely hands-free. This is one reason if you have not, you should take your business online!

The Key Is To Build Backend System Then Add Traffic

Of course, traffic is important. But as you could see, it isn't everything. The real key here is to build a profitable backend system so that you know every time you generate traffic, you can predict certain return of investment. In fact, you can even generate paid promotions if you know exactly how your offers convert. It's zero-risk to you at this point.

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Using Free Video Giveaways To Drive Traffic to Your Website

Regardless of what niche your in, videos can transcend both the niche marketplace and the average person's ability to drive traffic to a website. Once video with the "right stuff" can easily go viral and spread lie wildfire. But even if you are not a video production engineer you can still get great traffic numbers simply by giving away your free videos.

First lets take a quick look at why you should use video marketing to drive traffic to your websites.

Videos can be done for free. The simplest and easiest videos are free. They can be made in software from Microsoft and could be a few slides of a presentation and an audio clip. All of which you can produce relatively quickly once you get the hang of the software.

Videos let people "see" you. The real you. If you are creating videos, especially for branding yourself or your business, then you should appear in the videos. This means people will now have a face to associate with both your voice and your products. This alone means people know you are "real" which can have a positive impact on traffic generation.

Video let you establish more rapport with customers. When people get to know you and your products they become more receptive to dealing with you. This means a greater rapport and reputation within the community. People like to know who they are dealing with. Videos let them get to know more about you.

Videos are very useful for people who don't like to read everything/ Let's face it, not all people like to read. Some of us are way too busy to read everything. Some of us are way to lazy. Either way, videos offer another avenue for your market to absorb your content.

Videos can be combined into a series and used as a product. If you have been creating free videos to give away for the increased traffic to your sites, then make a few extras. Once you have enough video content package them all together as a combined product. Another option is to release snippets or shorter sections of your production videos as the free samples. This gets your customers intrigued about the content and wets their appetites for more.

None of this even has to do with YouTube yet. Don't forget that you can give away your free videos from your own websites. Place them on other peoples sites and in video directories. The more places people can have access to your free videos the bigger the increase in traffic will be.

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Increasing Site Traffic With A Memorable Domain Name

OK, you have a cool idea for a domain name and plan on making a great looking site, but how do you plan on getting visitors? In fact, you might even think about getting the visitors BEFORE you pick your domain name. It could be just the think your need to increase site traffic considerably.

When considering fast traffic generation techniques, you will need to pay attention to the domain name that you are choosing for your website. You need to understand exactly how the domain name functions in attracting traffic to your website.

If you want people to be able to get to your website you will need to have some means for them to find it. The reason for this is that there are simply too many website on the internet right now. If the search engines don't know that your website exists, your website will never get to be shown on the search engines.

This means that if your page is not on the search engines the only way to people go to your website is if they know your domain name or if you advertised the site in magazines, newspapers, or other methods of advertising.

a) Your domain name should have your keyword in it.

A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URLs that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL... or load the domain name with your best keywords to get ranked higher in the search engines.

However, Keywords are not everything.

When it comes to domain names, keywords are quite helpful, but many of the top websites on the Internet are not keyword oriented names. Just look at all the search engines and most social sites. Google, Bing, Reddit, Digg, Twitter, Facebook, have become household names. Not because they are full of keywords. But because people can remember them. These are names not geared specifically to search engines, but are geared to people. These people who are using them want to use and remember these sites. So they never have to search Google in order to find Google. When people remember your domain name it is easier for them to increase your site traffic as they already know how to get there.

Those are the two thoughts on domains. It can be great to have keywords, but it can also go overboard. I have seen domains with 10 or more keywords in them. This does not make it easier to remember them when the website is "clock-car-hat-dog-everything-plus-kitchen-sink-plus-all-that..com" and if that is a real domain I apologize. If not, go register it. I aim for memorable AND keywords. It is a balancing act but both methods can increase your site traffic.

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Increase Site Traffic Though Key Placement Ideas On Your Website

Many people spend all their time building their website only to find out they forgot several steps that can increase site traffic over the long-term. What exactly could possibly increase your website traffic simply depending on where it is placed? These traffic generation ideas are all key factors on your website and each should find its way into a prominent place on your website.

Once your website is built, and depending on who built it, you might be missing a few simply things on your pages. If you have been learning about traffic generation at all, in particular long-term results, then make sure you are using these items.

RSS - Real Simple Syndication is a data feed that allows users to read your content from their cell phones, their computers, and many other devices. RSS feeds can also be combined which makes it much easier for people to re-broadcast your content out to other websites. If you are using a blogging software then you have an RSS feed built into the site. However, make sure people can find the RSS feed information. Include a prominent link or icon for the RSS feed in an easy to find location above the fold of your website.

Email sign-up form - The truth of list-building and traffic generation is that they go hand-in-hand with each other. If you really want long-term site traffic then ask people to visit by giving them a reason to come back and a manner in which to notify them when you have updates. Now, many people may put an email sign-up box on the home page, but what if a person does not come in through the homepage?

Your website could have hundreds or thousands of pages right? Well if this is the case, make sure that you can include a sign-up box as effectively as possible without being overly intrusive. Place a version in the header or sidebar above the fold on main pages. Also include one in the footer as a reminder when they read long pages. The more placed a person can sign-up for your newsletter the greater the chances people will.

Socializing Buttons- Many of the social network and bookmarking sites allow for people to easily post your site content to these networks. This is a great way to increase traffic to your websites. However, you can make it even easier by include the ability for people to add your content with sharing buttons. These can be added to each page, generally at either the very beginning or end of the content or article.

In addition to sharing buttons, make sure that you have your own Facebook or Twitter accounts. Include these in your header next to your RSS feed icon and in your website footers as well. This will allow you to cover even more social networks and have people following your tweets and Facebook posts.

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Increase Your Site Traffic Through Popularity Contests

Did you know the Internet was one big popularity contest? If you are trying to increase your site traffic it sure can be. After all, website traffic is all about being popular with the masses. The more people who like your site, the more traffic you get. But there are things you can do to increase your site traffic without worrying about your own website popularity.

In fact, you can watch other peoples popularity for a change. How does knowing other peoples popularity increase your site traffic? Well, because you are going to compile a list and let other people know who or what is popular.

This is a cool application of the popular contest. People like to know who is popular. Think about this for a minute. People are reading magazine after magazine to keep track of the Hollywood A-List. They know who did what, where they did what, and what happened when they did whatever they did. People just love to see lists. Lists increase your website traffic.

If you have been marketing with articles, you likely remember writing articles about top 7 tips, top 3 things, etc... Well, imagine doing a "top 50 popular whatever in your niche" and posting it to your website. Take your list and write about something in your niche. This could be the top 20 personal trainers on TV, the top 50 schools for dogs, whatever you have to find to write about.

Then post 10 or so on each page. If you want to increase repeat traffic, spread it out over a few days. Post 1 page per day for 5 days and watch people come back each day to see the next segment.

This hits on the fact that people don't like to leave stuff unfinished. Once they read the list they will want to know who is number one. Watch your site traffic increase each day while anticipation builds. The waiting it killing them. They are hungry to know how it turns out.

Increasing site traffic this way works even better in the event you let other places know of the pending list. Imaging doing a top 50 personal trainer list and notifying those people of the upcoming list. Have an award for the top recipient that they can put on their own website. Watch as these people post to their own blogs about the upcoming event and list. They can see where they placed and drive more traffic to your site in the process.

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How To Generate Website Traffic For Free In 4 Simple Ways!

The belief that once you build a blog, traffic will flow to your pages and make mountains of cash for you is a myth which has long been broken. In truth however, like anything else, building a blog and generating money from its traffic takes some work and some dedication. Simply put, the more traffic you get, the more money you can make out of it. It is for this reason that getting traffic to your blog or website is really essential.

Through research and other methods you can discover the various ways to get traffic to your site. However let me share with you four of the "secrets" to get some visitors to your site without heavy advertising costs.

1) Make Offline/Online Contacts: One of the easiest ways to get some visitors to your site is to talk about it! Your family members, your friends need to know what you are doing and at which site. It is strongly believed that once they know about your site, they will probably visit it, and they can extend this knowledge to whoever is interested in the subject of your website or blog. This word of mouth can go far. It is a very interesting and simple way to get things going for your site. Telling your friends and getting them interested in your website or blog, may set a chain reaction because they may also tell their other friends who will then tell their other friends... And the viral effect is unstoppable.

2) Forums: A forum is an online site where people can exchange information and explanations on various subjects. It is easy to find forums of interest to you or forums connected with the subject of your own site. To find such forums, do a search on Google for: "forum [your_subject]". Having found one, take a look around to see how things work in that particular forum.You will find that Forums are a great way to drive traffic to your website and to achieve the results you want, there are several ways you can do so.

The first great thing you will learn about forums is that they are "user-generated" and that simply means that anyone can post information there. To be able to do so, you must first sign-up for a free account. It is advisable that having found the forums related to the subject of your website or blog, you should go ahead and create accounts for 2 or 3 of them. After creating your account, start being active and provide answers to the other people's messages and questions. Your mission should be to try to be as helpful as possible, and always be relevant to the subject of the person's post. Posting unrelated answers is a sure way to get on the nerves of the other users very fast and this can go far in marking you as an irrelevant person in the forum community. In your answers or comments, do not blatantly promote your website. Your idea should just be to help people. You build up your reputation in the process thereby.

After sometime of giving helpful information to the people on the forums, you become regarded as an authority in that field. To further stamp your authority as an expert you can write an article about your subject. This article will generate an open discussion with other forum members. If people appreciate the article you have posted on the most active forum you are a member of, they will get excited and will be gingered to read more from you. They will then click on the link in your forum signature to come to your site to learn more from you!

3) Blog Comments: This is similar to the forum commenting earlier discussed. Only in this case you deal with blogs. what you do is to find blogs related to your subject. Google is your usual friend in this search. When you type something like "blog [your_subject]" into the search box of Google, blogs of your subject pop up. when you find these blogs, you can comment on their posts. Your comments should be constructive. Make sure you add some new quality information. Your readers will be wondering who is this person who seems to know the subject so well, and before you are aware they are at your site to learn more. With all these going on well for you, you start making a name for yourself. what follows next is also in your favour because people will even talk about your website without you doing anything more. You are now free to update your site in anticipation of the numerous visitors who will be trouping to your site, because you will be recognized as a source of authoritative and valuable information.

4) Social Media The use of Social Media sites like Twitter, Facebook or MySpace are are also great to connect with people who are interested in the same subject as you are. Apart from that, it also helps you in a great way to stay up-to-date by getting news from people in the same field. Here, the idea is not to sell them your website. All you have to do is just connect with them by entering into a conversation about whatever they are talking about. As usual, you should remember to be constructive; and if people find you interesting they may likely visit your site address if it is displayed on your profile at the Social Media site.

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