Many people spend all their time building their website only to find out they forgot several steps that can increase site traffic over the long-term. What exactly could possibly increase your website traffic simply depending on where it is placed? These traffic generation ideas are all key factors on your website and each should find its way into a prominent place on your website.
Once your website is built, and depending on who built it, you might be missing a few simply things on your pages. If you have been learning about traffic generation at all, in particular long-term results, then make sure you are using these items.
RSS - Real Simple Syndication is a data feed that allows users to read your content from their cell phones, their computers, and many other devices. RSS feeds can also be combined which makes it much easier for people to re-broadcast your content out to other websites. If you are using a blogging software then you have an RSS feed built into the site. However, make sure people can find the RSS feed information. Include a prominent link or icon for the RSS feed in an easy to find location above the fold of your website.
Email sign-up form - The truth of list-building and traffic generation is that they go hand-in-hand with each other. If you really want long-term site traffic then ask people to visit by giving them a reason to come back and a manner in which to notify them when you have updates. Now, many people may put an email sign-up box on the home page, but what if a person does not come in through the homepage?
Your website could have hundreds or thousands of pages right? Well if this is the case, make sure that you can include a sign-up box as effectively as possible without being overly intrusive. Place a version in the header or sidebar above the fold on main pages. Also include one in the footer as a reminder when they read long pages. The more placed a person can sign-up for your newsletter the greater the chances people will.
Socializing Buttons- Many of the social network and bookmarking sites allow for people to easily post your site content to these networks. This is a great way to increase traffic to your websites. However, you can make it even easier by include the ability for people to add your content with sharing buttons. These can be added to each page, generally at either the very beginning or end of the content or article.
In addition to sharing buttons, make sure that you have your own Facebook or Twitter accounts. Include these in your header next to your RSS feed icon and in your website footers as well. This will allow you to cover even more social networks and have people following your tweets and Facebook posts.
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